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# 47578
06.05.2019 um 21:34 Uhr


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# 47577
06.05.2019 um 21:24 Uhr


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06.05.2019 um 21:23 Uhr


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# 47575
06.05.2019 um 21:20 Uhr

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# 47574
06.05.2019 um 21:20 Uhr

Le Cannet

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# 47573
06.05.2019 um 21:17 Uhr

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# 47572
06.05.2019 um 21:15 Uhr


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# 47571
06.05.2019 um 21:12 Uhr


The history of product placement started with a
silent movie. There is a chance that the head of the La
Siot train station paid Lumière brothers to persuade them
shoot their "Arrival of the train" exactly at his station.
Since the first half of the XX century, product placement in the cinema has become
a common thing. In "Garage" comedy (1920) the actor Fatty Arbuckle
unobtrusively offered the viewer Red Crown motor oil, in Fritz Lang’s masterpiece "M"
(1931), the hero not only chews chewing gum all the time but
also constantly demonstrates the Wrigley label to the camera:
the close-up with the name lasts 30 seconds! The boy
from another great movie - "It’s a wonderful life" (1946) - dreams of traveling after reading National Geographic magazine.

But, perhaps, the most obvious example of product placement at the dawn of this
phenomenon is a movie called "Miracle on 34th Street" (1947): more than 60 years
have passed since the release of the film, and every American child still knows that the New York residence of Santa Claus is located in Macy's department store.

In Hollywood, a truly massive product placement attack began with the advent of agent
007. The producer Albert Broccoli felt that he had found his gold vein after
dozens of offers from manufacturers of cars, fitness bracelet,
alcohol and expensive suits. If in "Doctor Nou" (1962) Sean Connery represented all these goods for free.
After that, starting from the second film, such advertising
began to bring a noticeable income. James Bond gradually became the role model for
an increasing number of men - these men drank
the same vodka that Bond did, wore the same suits that he preferred, and bought the cars looking just like the hero’s one.

In the 1990s, the series welcomed Karen Sortito – a true genius
of product placement.
The first deal of Karen Sortito in the movies about Bond was
a contract with BMW, concluded for the "Golden Eye" movie (1995).

Of course, Bond drove high-end cars many times before, but not always it seemed appropriate.
For example, in "The Man with the Golden Gun" (1974) he drove AMC.
The problem is that part of the action took place in Thailand, and in such hot kingdom, it is virtually
impossible to spot vehicles like that – they are simply not sold there!

Of course, obvious advertising in the cinema might sometimes annoy.
Yet, it is not worth to wait until it disappears as product placement has long
proved its effectiveness.

# 47570
06.05.2019 um 21:11 Uhr


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# 47569
06.05.2019 um 21:09 Uhr

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# 47568
06.05.2019 um 21:08 Uhr


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# 47567
06.05.2019 um 20:49 Uhr


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# 47566
06.05.2019 um 20:48 Uhr


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# 47565
06.05.2019 um 20:39 Uhr


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# 47564
06.05.2019 um 20:36 Uhr


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# 47563
06.05.2019 um 20:25 Uhr

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06.05.2019 um 20:16 Uhr


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# 47559
06.05.2019 um 20:02 Uhr

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